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Expansion
The song ‘Open Gangnam Style’, which made the whole world dance to its tune a decade ago, completed 10 years on Friday. On 15 July 2012, when South Korean singer and rapper Psy released the video for the song, he became a global music sensation within a few days.
Wearing a blue suit, wearing glasses and dancing in a horse riding style, this singer captivated even children and adults. Only Sai used to dominate the timeline of Facebook users. People could not understand the whole song except three words ‘Open Gangnam Style’, but it was played on DJ in every wedding-party.
It made a place in the caller tune of people’s mobile. The popularity of Gangnam Style was such that it became the first video in the world to garner one billion viewers on YouTube.
Told the musicians, what can be achieved through the Internet and social media. So far, the song has garnered over 4.48 billion views on YouTube and remains in the top 11 even after 10 years of release.
changed global pop music
According to 44-year-old Sai, getting such a huge fame in a short span of time was beyond his imagination. He says that Gangnam Style changed not only me as an artist but also the music world of different countries.
Singers and musicians discovered for the first time that billions of people could be reached beyond traditional means. The video also greatly benefited Korean pop music on the international stage and gained acceptance from fellow artists.
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